I’ve been thinking a lot about the idea of generosity marketing and social media. What this means to me is social media are the suite of channels that enable generosity to be the most aneffective marketing strategy [https://davidhorne.me/your-first-marketing-strategy-learning-from-bens-ice-cream/] . We used to be constrained by geography or

Having a media channel strategy is important.Seth [http://sethgodin.typepad.com/seths_blog/2010/05/do-you-have-a-media-channel-strategy-you-should.html] talk about it the other day. The key is getting the different marketing channels to work together. The Fist A lot of organizations use the same tactics across different mediums.  They try

Toms Shoes + Whole Foods = Marketing Heaven Recently, I was in Winston Salem and witnessed the marketing arranged marriage betweenTOMS [http://www.toms.com] and Whole Foods [http://wholefoodsmarket.com/] .  I have to admit these two are perfect for each other.  Well doneBrad Otts [http://www.tomsshoesblog.com/authors], the cupid

> The best marketing in invisible You have to try Ben’s Homemade Peach ice cream? It is amazing! I always stop in for a scoop on my way to or from (or both) Pinehurst.  I was there on Monday taking advantage of mybirthday round at Pine Needles/Mid Pines