Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? You know, the one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish

When I played soccer as a kid our goal was to kick the ball as far down the field as possible. We didn’t have any strategy other thankick and chase [http://www.soccerhelp.com/Soccer_Tips_Dictionary_Terms_K.shtml#kick_and_run]. The result was a lot of

It is time for another movie lesson. This episode’s lesson, Five ways to win customers [https://davidhorne.me/movie-lessons-five-ways-to-win-customers], comes fromHigh Fidelity [http://www.imdb.com/title/tt0146882/]. It is no secret John Cusack is one of my favorite actors.  The film centers on Cusack’s character, Rob Gordon,

Last week was full of great association and new ideas.  J Paul Getty once said, “Where you will be in five years is determined by the books you read and the people you associate with.”  True words.  I learned a bunch this week spending time with guys like (and including)