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A collection of 230 posts

Is your marketing strategy kick and chase?

When I played soccer as a kid our goal was to kick the ball as far down the field as possible. We didn’t have any strategy other thankick and chase [http://www.soccerhelp.com/Soccer_Tips_Dictionary_Terms_K.shtml#kick_and_run]. The result was a lot of

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Movie Lessons: High Fidelity Teaches us five ways to win customers

It is time for another movie lesson. This episode’s lesson, Five ways to win customers [https://davidhorne.me/movie-lessons-five-ways-to-win-customers], comes fromHigh Fidelity [http://www.imdb.com/title/tt0146882/]. It is no secret John Cusack is one of my favorite actors.  The film centers on Cusack’s character, Rob Gordon,

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Association and ideas

Last week was full of great association and new ideas.  J Paul Getty once said, “Where you will be in five years is determined by the books you read and the people you associate with.”  True words.  I learned a bunch this week spending time with guys like (and including)

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Book Review: Delivering Happiness By Tony Hsieh

I believe there is an entrepreneur gene in all of us.Tony Hsieh [http://www.deliveringhappinessbook.com/about-the-author/]‘s book, “Delivering Happiness: A Path to Profits, Passion, and Purpose [http://deliveringhappinessbook.us1.list-manage.com/track/click?u=7469caef6122a4c94f2c5e38e&id=ace950be67&e=cc7888c230] ,” is about that gene. Yes, he

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