Hello friends. I have the great fortune to live in an area with some very bright folks in the MarCom world. In the last month or so I’ve had an opportunity to get to know some great folks. You should get to know them too. John Cass– He is

Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email campaigns. We need to engage and build community. Consumer: Knock Knock? Consumer: Knock Knock? Consumer: Hello? Consumer: Anybody there? Companies are beginning to understand the value associated with establishing a

Be purpose-minded not process-minded. That statement will help you immensely. I work with companies sometimes that are focused on the process. Which isn’t horrible unless you focus only on the process. How do we find customers and get them to do something? What constraints can we eliminate to be

Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? You know, the one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish