I’ll be the first to admit I haven’t heard an entire Justin Bieber song. I grew up listening to music like this, this [http://dc368.4shared.com/img/614148680/a8265627/dlink__2Fdownload_2FVbOW6DIv_3Ftsid_3D20110603-94628-022edfb/preview.mp3] , and this [http://www.sonicitchmusic.com/mp3s/09 The Boy With

Some of you may be asking yourselves, what is a mood board [http://en.wikipedia.org/wiki/Mood_board]? It is a mosaic of images, words, graphics, and objects that project what you want your brand position to be. In developing your personal brand, think of a mood board as

Every interaction you have with prospects and customers makes a deposit or withdrawal in their trust account. When the balance gets high enough, connection happens and the customer buys. When the balance dips below a certain level, you lose  that customer or prospect. For example, let’s look at the

Smiling is the superpower you forget to use. It is a bridge and a ladder. It connects people and elevates communication. Smiling diffuses tension and anger. It is like a vacuum to a flame. It evokes happiness and fosters joy. Smiling makes friends and customers out of strangers. It is