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A collection of 231 posts

How watching Super Bowl ads will make you a better marketer

Each year I watch the Super Bowl’s advertisements and think about all the time and money invested into 30 seconds of grandeur and ask, is it worth it? Brands use the commercials [http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/] for the opportunity to reach tens of millions of people

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How I use Gmail for business

My marketing consultancy and digital agency both run Google Apps and Gmail. I love it’s flexibility and ease of use but I wanted more out of it and began looking for services and tools that helped me use Gmail for daily business use. To be clear, I am not

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Movie Lessons: 500 Days Of Summer

Not only does 500 days of summer have a killer soundtrack, it also teaches us a pretty good lesson about the hidden opportunities in adversity. If you can’t see the video, click here. In today’s movie lesson we look at 500 Days of Summer [http://www.imdb.com/

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Your best year ever

Make this year count. There is a lot of talk this time of year about goals, resolutions, and change [https://davidhorne.me/how-get-unstuck/]. Companies and individuals around the world have embarked on their new years journey to grow sales, lose weight, enhance customer experience, and improve relationships. Personally, I am

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