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A collection of 231 posts

Our lives are stories

Recently, I re-listened to Donald Miller’s, A Million Miles In A Thousand Years. It got me thinking again about our lives as stories. Think about it. If your life was a story in a book or movie, would people come and watch or read it? How much of our

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Begin at the end

Begin with the end in mind when creating your marketing strategy. We are halfway through 2013. It’s gone by in a hurry. A lot of the clients we work with are starting to plan what they want to do next year [https://davidhorne.me/make-this-year-your-best-ever/]to take their business

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The race for online publishing disruption

What’s your take on the crop of recent online publishing platforms? It seems there’s a lot going on in the space. There’s Medium. Learn about ithere [https://medium.com/about]. There’s Ghost. Learn about it here [https://ghost.org/]. Last week, the guys at Oak launched

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Keep your promises and over deliver

The saying used to be, “under promise and over deliver.” This may have been true in the past, but to win customers daily, brands need to: Make good on their promises and over deliver. You can’t under value (or under promise [https://davidhorne.me/truth-matters/]) anything. The competition for

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