I’ve written about creatingbetter value propositions [https://davidhorne.me/secret-creating-better-value-propositions/]before. At the heart of the process is understanding what customers care about. Today I thought I’d share a few ways to do this. First, I would ask them. This seems obvious but you would be surprised how

Let’s assume you have made the leap, you have gone all in, and are ready to move your business to the cloud [http://en.wikipedia.org/wiki/Cloud_computing]. We are going to focus choosing the best apps for your organization. There are literally thousands of web-based tools and

Let’s talk about “brand.” Some people may think a logo or design is the brand. Maybe 30 years ago that could have worked. It’s more that. A brand is composed of the memories, stories, expectations and relationships baked into the consumer’s mind. The total of these pull

Having fun is all about attitude [https://davidhorne.me/keep-moving-better-days-and-craftsmanship/]. This is one of those principles that preaches well but is hard to practice (especially standing in line at the DMV, cleaning bathrooms or watching reality tv). I must admit that recently I’ve been sucking at having fun. My