Social media is s magnifying glass

Social Media doesn’t cause problems or make something great. It simple magnifies what is already there.

Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does…

The fact is that social media does what other communication channels do. It reveals the good and the bad that is already present in your organization or product.

Why this is good news.

Magnifying helps us learn. When something is enlarged you can see all of the details. This grants you an incredible opportunity to get better at the areas you are weak and highlight the areas your strong. You can then do more of things you do right and improve the others.

Welcome the magnifying glass. What have you learned recently?

photo credit: jakebouma

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