Marketing like the wind
Wind is invisible. You can feel the effects of it. You can measure it. You can even track its cause. But you can’t see it.
Marketing at its best is this way – like the wind.
It starts when a brand creates products for their customers instead of finding customers for their products. This requires marketing to be baked in from the start, during concept, design and story, instead of something slapped on in post-production or a campaign shoved down the consumers’ throats.
Of course, this takes work and intentional thought.
photo credit: fieldsbh
I write to friends when something’s worth sharing: insights on leadership, reflections on faith, thoughts on business, and the occasional golf story. Sign up and I’ll let you know when there’s something.
No spam, no sharing to third party. Only you and me.