Creating a personal brand strategy with S.W.A.G.

Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you make the most of this year’s opportunities. S.W.A.G. is an exercise inspired by the traditional S.W.O.T analysis that organizations perform. The purpose of the activity is to help you frame your personal brand strategy.

Story – What story do you want to tell? What story do others tell about you? This is what connects you to others in your niche. Is it consistent, authentic, and true? Your story is the only one like it in the world. Make sure it is powerful and memorable.

Works – What are you going to do? Choose the paths that are most productive and give you a return gain. Working hard helps you find opportunities and working smart help you capitalize on them.

Abilities – These are the areas you are exceptional. Identify what you do better than anyone else. You have talents that set you apart. Play to these strengths in your pursuit.

Goals – Know where you are going. The best strategies and tactics are useless without goals. Once you have determined your goals, prioritize them. This will help you focus on what is most important to accomplish.

Regardless whether you are in Time Ferris’s camp or Gary V’s, the practice of performing a personal S.W.A.G. will give you clarity and awareness for your personal brand. I hope 2011 is your best year yet and a spring board for years to come.

To download the SWAG worksheet click [here].

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