Casting Bigger Shadows

Does your brand, company, or organization cast a big enough shadow?

A few weeks ago I passed time, the American way, with my son. It was a hot and bright afternoon at the beautiful NewBridge Bank Park. All in attendance huddled under shelter away from the cheap seats trying to escape Helio’s glare.

Thank goodness the stadium was built to accomodate the crowd and provide shade from the Carolina sun.

How big of a shadow do you cast?

You’ll have to figure out what big means to you. It could be a local footprint. It might be a digital footprint.

My friend, Conrad, at New Garden Nursery has it down to a science. He casts their shadow in a defined region to ensure they will keep their promises and stay remarkable.

Do customers find your shade?

photo credit: Myrmi

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