The biggest challenge of website redesigns

A few weeks ago I wrapped up a significant user experience (UX) and wireframing effort for a large brand’s e-commerce site. My client was their agency, who was tasked with an overhaul of their website. As most people know, overhauls aren’t necessary in most cases (In fact,John

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#5 The roll off

Hello friends, I hope your week is getting off to a smashing start. Mine is starting a little slower since wrapping up a big project last Friday. The bulk of the work was user experience and wireframing for the largest US mattress manufacturer. My client was their digital agency, who

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Distilling your ideas

Recently I was working on a pitch deck for my project Ketch Statistics. Every time I do one of these, I’m reminded of how beneficial the exercise is for distilling your ideas down to what’s most important. My goal is always to communicate as quickly as possible that

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#4 The distilled idea

Hello friends, For the last few days I've been working on a pitch deck for my project Ketch Statistics [http://ketchstatistics.com]. Every time I do one of these, I'm reminded at how beneficial the exercise is for distilling your ideas down to what's

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