Strategic Vs. non-strategic expenses
We’ve been making changes to our budgets and expenses over the last few weeks.
Some of these are marketing and sales expenses, others are related to internal
capital investments. Either way, it has me thinking a lot about how we think
about spending money at LOFT [http://poweredbyloft.com]
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#70 The Apology Note
Hello, friends.
It's been way too long since my last note. My apologies. This is a relatively
small group but more than a few of you have reached out and asked about it.
So I’m recommitting to this bi-weekly note. However, I’d like to change things
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#69 The Multiplier Effect
Hello, friends.
NFTF on a Sunday night? Yep! Going to try change it up for a bit.
It's been a little while since my last issue. My apologies. I've had many starts
and stops but never took enough time to finish anything. I'll do
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#68 The Annual Theme
Hello, friends.
Welcome to the first NFTF of the year. I've seen dozens of "annual report" and
"retrospective" posts in the last week so I will save you from having to read
mine. That said, I encourage you look back on 2018 and ask
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