Strategic Vs. non-strategic expenses

We’ve been making changes to our budgets and expenses over the last few weeks. Some of these are marketing and sales expenses, others are related to internal capital investments. Either way, it has me thinking a lot about how we think about spending money at LOFT [http://poweredbyloft.com]

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#70 The Apology Note

Hello, friends. It's been way too long since my last note. My apologies. This is a relatively small group but more than a few of you have reached out and asked about it. So I’m recommitting to this bi-weekly note. However, I’d like to change things

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#69 The Multiplier Effect

Hello, friends. NFTF on a Sunday night? Yep! Going to try change it up for a bit. It's been a little while since my last issue. My apologies. I've had many starts and stops but never took enough time to finish anything. I'll do

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#68 The Annual Theme

Hello, friends. Welcome to the first NFTF of the year. I've seen dozens of "annual report" and "retrospective" posts in the last week so I will save you from having to read mine. That said, I encourage you look back on 2018 and ask

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