Happy Sunday, everyone. In creative businesses like Honestly, a strategist is a key role. And like design, writing, or project management, strategy is a job. I’ve found bringing them onto an engagement early, during pre-sales, and having them contribute through the innovation phase or until the strategy is well
Read MoreHappy Sunday, everyone. Can you hang in there with me for one more issue of Notes from the Field for 2020? Thanks! This week, I’d like to talk about the using inspiration as a trigger for taking action. But first, a story. From my pre-teens through my 20s, I
Read MoreIf you don’t tell the story, customers derive their own opinions and conclusions. And more often than not, they’re not positive nor accurate. Over communicating with context, empathy, and detail before customers can fill the void with their own explanations is invaluable.
Read MoreI was criticized recently by someone whose opinion I could care less about. The initial reaction I guard against when criticized by anyone is to get defensive, but more so when the criticizer is not a friend, colleague mentor, or family member. However, in every case, even ones like the
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