2010 Entries
✦ November
12 tour marketing tips for bands & artists
Freelance Whales and Miniature Tigers, two of my favorite bands now, played
recently in Chapel Hill at the Local 506.
Archives, Notes, etc.
2010 Entries
✦ November
You are an influencer
You are an influencer.
Influencers start movements and challenge the status quo.
Some Influencers champion average.
Influencers take risks and
2010 Entries
✦ October
Movie Lesson: Bobby Fischer teaches us how to play to win
Most people are not taught toPlay to Win. Instead, the majority of folks play
Not to Lose.
In Searching for
2010 Entries
✦ October
Right vs. right now
There is a difference between “right” and “right now.”
Many companies miss out on potential new business due to their
2010 Entries
✦ October
Shrinking the online/offline marketing gap
We’ve been talking a lot about shrinking the online/offline gap between brands
and their audience. It was the
2010 Entries
✦ September
Should you fire your customers?
Recently, I attended a Linking Greensboro event and had a great conversation
with Kim Williams [http://blog.kimewilliams.com/] and
2010 Entries
✦ September
Generosity marketing from Seth Godin and Tony Hsieh
Tony Hsieh caught up with Seth Godin on the Delivering Happiness
[https://davidhorne.me/book-review-delivering-happiness-by-tony-hsieh/] bus
tour. This is a
2010 Entries
✦ September
Movie Lessons: Cool Hand Luke teaches us communication
Cool Hand Luke is one of the most popular films of all time. The film’s classic
scene deals with
2010 Entries
✦ September
Don't be a tool
The internet space is more and more tool driven. Organizations use social media
tools, CRMs, ESPs, and countless other automation
2010 Entries
✦ September
6 Back To School Resources To Grow Your Brand
Since this is the second “back to school
[https://davidhorne.me/movie-lessons-rushmore-tells-us-the-secret/]” post I
guess we can call it a
2010 Entries
✦ August
Citizen Gulf: Social Media Brings New Sunrise
Wednesday was the national day of action for Citizen Gulf . They are a nonprofit
organization helping fishing families affected by
2010 Entries
✦ August
Movie Lessons: Rushmore tells us the secret
In honor of school starting back today, I want to dedicate “movie lessons
[https://davidhorne.me/movie-lessons/]” to Wes Anderson’
2010 Entries
✦ August
Echo: Social Fresh Charlotte
Monday I attended Social Fresh in Charlotte with several hundred other marketers
and media folks. I could recap the event,
2010 Entries
✦ August
Word of mouth marketing is as easy as PSE
I think we complicate word-of-mouth (WOM). Many organizations spend hours trying
to get their Youtube video to go viral. Facebook
2010 Entries
✦ July
Linchpins #3 Triad
Hello friends.
I have the great fortune to live in an area with some very bright folks in the
MarCom
2010 Entries
✦ July
Knock. Knock. Is anybody there?
Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email
2010 Entries
✦ July
Purpose minded not process minded
Be purpose-minded not process-minded. That statement will help you immensely.
I work with companies sometimes that are focused on the
2010 Entries
✦ June
A marketing story: The tortoise and the hare
Do you remember the story of the tortoise and the hare? Did you know it is a marketing story?
You
2010 Entries
✦ June
Is your marketing strategy kick and chase?
When I played soccer as a kid our goal was to kick the ball as far down the
field as
2010 Entries
✦ June
Movie Lessons: High Fidelity Teaches us five ways to win customers
It is time for another movie lesson. This episode’s lesson, Five ways to win
customers [https://davidhorne.me/movie-lessons-five-ways-to-win-customers]
2010 Entries
✦ June
Association and ideas
Last week was full of great association and new ideas. J Paul Getty once said,
“Where you will be in
2010 Entries
✦ June
Book Review: Delivering Happiness By Tony Hsieh
I believe there is an entrepreneur gene in all of us.Tony Hsieh
[http://www.deliveringhappinessbook.com/about-the-author/]‘s book,
2010 Entries
✦ June
Are you an awfulizer?
The other day I eavesdropped on a person I like to call an awfulizer. I don’t
make a habit
2010 Entries
✦ May
How to market like a rock star
It wasn’t too long ago when“Rock Star” was a term reserved for people wearing
leather pants and performing
2010 Entries
✦ May
How to rebuild your online reputation
Organizations often damage their online reputation withinterruption marketing
[http://www.webinknow.com/2006/12/interruption_ma.html] tactics. When this
2010 Entries
✦ May
Social media are the channels that build generosity marketing
I’ve been thinking a lot about the idea of generosity marketing and social
media.
What this means to me
2010 Entries
✦ May
Create a media channel strategy that works
Having a media channel strategy is important.Seth
[http://sethgodin.typepad.com/seths_blog/2010/05/do-you-have-a-media-channel-strategy-you-should.html]
talk about
2010 Entries
✦ April
A match made in marketing heaven
Toms Shoes + Whole Foods = Marketing Heaven
Recently, I was in Winston Salem and witnessed the marketing arranged marriage
betweenTOMS [http:
2010 Entries
✦ April
Your first marketing strategy: learning from Ben’s Ice Cream
> The best marketing in invisible
You have to try Ben’s Homemade Peach ice cream? It is amazing!
I
2010 Entries
✦ April
Start with simple
Often times we feel the need to come up with something profound to engage our
customers or market our business.
2010 Entries
✦ March
Three words we should never say
“It was nothing.” Three words we should never say.
This week I was working through a customer experience
[http://www.
2010 Entries
✦ March
Movie Lessons: Ocean's Eleven teaches us the importance of listening
It is time for another round of movie lessons
[https://davidhorne.me/movie-lessons-sell-like-tommy-boy/]. This week I will
draw from Ocean’