The other day I eavesdropped on a person I like to call an awfulizer. I don’t make a habit of listening to strangers’ conversations, but it appears many of the Bluetooth headsets you see people wearing, don’t work very well because people always seem to talk very loud

It wasn’t too long ago when“Rock Star” was a term reserved for people wearing leather pants and performing arena rock to sold out coliseums. Today the phrase has crossed over to the tech and marketing world (along with“Ninja” and a few others) to allude to expertise in

Organizations often damage their online reputation withinterruption marketing [http://www.webinknow.com/2006/12/interruption_ma.html] tactics. When this happens brand engagement plummets, fans flee, and prospects treat your company like a leper.  If this has happened to you, fear not!  You can rebuild your online reputation.  It is

I’ve been thinking a lot about the idea of generosity marketing and social media. What this means to me is social media are the suite of channels that enable generosity to be the most aneffective marketing strategy [https://davidhorne.me/your-first-marketing-strategy-learning-from-bens-ice-cream/] . We used to be constrained by geography or