A marketing strategy is difficult task for many brands and organizations to create. They have many variables and to develop one that’s scalable and precise is hard work. Here are five common mistakes brands make with their marketing strategy. 1. Forgetting to look at current positioning Many brands fail

> You cannot bore people into buying your product; you can only interest them in buying it. ~ David Ogilvy I was in 8th grade when my Uncle Larry handed me David Ogilvy’s Confessions of Advertising Man [http://en.wikipedia.org/wiki/Confessions_of_an_Advertising_Man]. He was a

“It’s better to burn out than fade away.” Thanks toVic Magary [http://www.vicmagary.com/], I ran across this video last week. It’s about a guy named Stephen Jepson. For the last four or five decades he has devoted his life to purposeful play. If you can’t

Taking inventory of the present is one of the best things you can do when pursuing a new goal. It is difficult to know how to get on the right path [https://davidhorne.me/make-this-year-your-best-ever/] when you don’t know where you are in proximity to it. Think about how