Few things in the world of marketing are tougher to concept [https://davidhorne.me/dont-miss-the-concept/]and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club Med) . Even still, there are bright spots like Target, Mountain Dew
Read MoreHello, friends. This time of year is when most business leaders are setting objectives and plans for the following year. It's a fun time because fresh ideas are in the air, optimism is high and possibilities are as infinite as a west coast sunset. One concept I love
Read MoreHello, friends. As many of you know, I am from a small coastal town in the outer banks of North Carolina (right here [https://cl.ly/3o1R3f3I213C]). Almost every fall during my school years, school was cancelled for hurricane days. Jim Cantore almost became a regular to Carteret County when
Read MoreHello, friends. I'm coming off vacation today so this week's issue is brief. This summer I launched the first cohort of the Honestly Apprenticeship [https://docs.google.com/document/d/1mHXJPq7uUBRDgPyrgwxubAeFdW49Kqp36bQ6cbUY5U0/edit?usp=sharing] . More details to come but so far it's been great.
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